Services
MY CREATIVE OFFER.
I support you in refining the unique value proposal and identity for your brand or project; and creating its authentic expression codes and communication ecosystem.
I support you in refining the unique value proposal and identity for your brand or project; and creating its authentic expression codes and communication ecosystem.
01
CLARIFY
Defining what makes your brand, product, or offer truly distinct - and transforming ideas into clear, actionable direction.
Whether launching something new or refining what already exists, I help identify what sets you apart, clarify your positioning, and shape a focused strategy for future growth.
Brand Strategy & Positioning
USP & Value Proposition Development
Brand identity & Purpose
Creative Brainstorming & Facilitation
01
CLARIFY
Defining what makes your brand, product, or offer truly distinct - and transforming ideas into clear, actionable direction.
Whether launching something new or refining what already exists, I help identify what sets you apart, clarify your positioning, and shape a focused strategy for future growth.
Brand Strategy & Positioning
USP & Value Proposition Development
Brand identity & Purpose
Creative Brainstorming & Facilitation
CLARIFY
Defining what makes your brand, product, or offer truly distinct - and transforming ideas into clear, actionable direction.
Whether launching something new or refining what already exists, I help identify what sets you apart, clarify your positioning, and shape a focused strategy for future growth.
Brand Strategy & Positioning
USP & Value Proposition Development
Brand identity & Purpose
Creative Brainstorming & Facilitation
01
02
ARTICULATE
Shaping messages that matter - and articulating ideas through compelling stories and communication.
From websites and offers to products, events, and personal brands, I help shape the language, narratives, and messaging that communicate your value, reflect your truth, and create clarity and impact.
Website copywriting
Messaging strategy
Narrative & Storytelling
Tone of voice definition
02
ARTICULATE
Shaping messages that matter - and articulating ideas through compelling stories and communication.
From websites and offers to products, events, and personal brands, I help shape the language, narratives, and messaging that communicate your value, reflect your truth, and create clarity and impact.
Website copywriting
Messaging strategy
Narrative & Storytelling
Tone of voice definition
02
ARTICULATE
Shaping messages that matter - and articulating ideas through compelling stories and communication.
From websites and offers to products, events, and personal brands, I help shape the language, narratives, and messaging that communicate your value, reflect your truth, and create clarity and impact.
Website copywriting
Messaging strategy
Narrative & Storytelling
Tone of voice definition
02
03
EXPRESS
Giving ideas tangible form - and shaping how a brand or project is seen, felt, and experienced.
I help translate strategy into visual, verbal, and experiential expression, creating coherence across touchpoints while preserving what makes a brand distinctive.
Creative & Artistic Direction
Brand Expression & Visual Codes
Website Design & Experience
Content & Communication Ecosystem
03
EXPRESS
Giving ideas tangible form - and shaping how a brand or project is seen, felt, and experienced.
I help translate strategy into visual, verbal, and experiential expression, creating coherence across touchpoints while preserving what makes a brand distinctive.
Creative & Artistic Direction
Brand Expression & Visual Codes
Website Design & Experience
Content & Communication Ecosystem
03
EXPRESS
Giving ideas tangible form - and shaping how a brand or project is seen, felt, and experienced.
I help translate strategy into visual, verbal, and experiential expression, creating coherence across touchpoints while preserving what makes a brand distinctive.
Creative & Artistic Direction
Brand Expression & Visual Codes
Website Design & Experience
Content & Communication Ecosystem
03
04
COLLABORATE
Providing hands-on creative and strategic support - whenever an extra perspective, pair of hands, or expert input is needed.
Ongoing collaboration to refine, evolve and support your expression over time.
Presentation Design & Coaching
Creative Coaching
Events concepts & Experiences
Strategic Feedback & Review
04
COLLABORATE
Providing hands-on creative and strategic support - whenever an extra perspective, pair of hands, or expert input is needed.
Ongoing collaboration to refine, evolve and support your expression over time.
Presentation Design & Coaching
Creative Coaching
Events concepts & Experiences
Strategic Feedback & Review
04
COLLABORATE
Providing hands-on creative and strategic support - whenever an extra perspective, pair of hands, or expert input is needed.
Ongoing collaboration to refine, evolve and support your expression over time.
Presentation Design & Coaching
Creative Coaching
Events concepts & Experiences
Strategic Feedback & Review
04
Services
MY PREVIOUS WORK.
More details and references are available upon request.
Before working independently, I spent over a decade in brand and product development, contributing to strategy, campaigns and launches for international brands such as Lancôme, La Prairie, Garnier.
Today, I support projects in refining their identity and expression - from concept to content - including collaborations with Topstretching, Soulcity, Ecstatic Dance Zurich and AEQUIL.
More details and references are available upon request.
Before working independently, I spent over a decade in brand and product development, contributing to strategy, campaigns and launches for international brands such as Lancôme, La Prairie, Garnier.
Today, I support projects in refining their identity and expression - from concept to content - including collaborations with Topstretching, Soulcity, Ecstatic Dance Zurich and AEQUIL.
GARNIER SKINCARE
Brand & new product development
Artistic direction & content creation
Portfolio vision, pipeline & strategy
GARNIER SKINCARE
Rebranding: refined USP and positioning, logo, colors
Copywriting
Event concept
Website design update
Content production
LANCÔME FRAGRANCES
Brand & new product development
Artistic direction & content creation
Story-telling and copywriting
Portfolio vision, pipeline & strategy
Communication ecosystem
Event conceptualisation & animation
LA PRAIRIE SKINCARE
New product development
Storytelling & copywriting
Campaign strategy
LA PRAIRIE SKINCARE
New product development
Storytelling & copywriting
Campaign strategy
SOULCITY YOGA STUDIO
Rebranding: refined USP and positioning, logo, colors
Copywriting
Event concept
Website update
SOULCITY YOGA STUDIO
Rebranding: refined USP and positioning, logo, colors
Copywriting
Event concept
Website update
SOULCITY YOGA STUDIO
Rebranding: refined USP and positioning, logo, colors
Copywriting
Event concept
Website design update
Content production
TOPSTRETCHING STUDIO
Rebranding: refined USP and positioning, logo, colors
Copywriting
Artistic direction for IG content and website
TOPSTRETCHING STUDIO
Rebranding: refined USP and positioning, logo, colors
Copywriting
Artistic direction for IG content and website
ECSTATIC DANCE ZURICH
Event: concept creation and story-telling
Flyer, printed materials and IG content creation
ECSTATIC DANCE ZURICH
Event: concept creation and story-telling
Flyer, printed materials and IG content creation